The Current Business Landscape
Coney Island showcases a vibrant and varied business landscape, blending its world-famous amusement attractions with small businesses that reflect the community's spirit. Along Mermaid Avenue and beyond, local restaurants, delis, hairdressers, florists, auto repair shops, and other independent enterprises play a vital role in maintaining the area’s cultural and economic identity.
Amusement District
For over a century, Coney Island has been a world-renowned entertainment destination, drawing millions with its thrilling rides, iconic boardwalk, and historical charm. The district features 51 rides. Over five million people visit annually, making it one of the most popular tourist spots in New York City.
Image by Courtney Knapp
Luna Park: This modern amusement park features over 30 rides, including the historic Cyclone Roller Coaster, a classic wooden coaster, and the high-speed Thunderbolt Roller Coaster. The park offers a mix of thrilling and kiddie rides, making it a family-friendly destination.
Deno's Wonder Wheel: Since 1920, the 150-foot-tall Wonder Wheel has been a signature attraction at Deno’s Wonder Wheel Park, located on Coney Island’s iconic boardwalk. The park offers a variety of family-friendly rides, including bumper cars, a carousel, and the spooky Spook-a-Rama, a beloved dark ride.
The Cyclone roller coaster that has been thrilling riders since 1927, The Cyclone is one of the most well-known landmarks in Coney Island and remains a bucket-list ride for coaster enthusiasts .
The Thunderbolt: a steel roller coaster that twists and turns high above the boardwalk, offering high-speed thrills and incredible views of the area .
The Parachute Jump: Originally buid’s Fair, the Parachute Jump is a historic landmark. While no longer an operational ride, it remains a symbol of Coney Island’s rich history and serves as a popular photo spot for visitors
Tourism and Events
Image by Courtney Knapp
Coney Island attracts between 5 to 6 million visitors annually, with a large portion of those visitors drawn by the unique events and festivals that define the area’s charm and history. Annual events include long-standing events such as the Coney Island Mermaid Parade, Nathan's Hot Dog Eating Contest, and the Coney Island Film Festival. These events celebrate the area's cultural diversity and history and also offer an opportunity for local businesses to showcase their offerings.
Strengthen Neighborhood Identity and Small Business Vitality through Grassroots Placemaking
A community-centered, grassroots approach to business development and neighborhood placemaking is at the heart of a “people’s planning” process in Coney Island. By empowering small businesses through local development initiatives, and engaging residents, businesses, and other neighborhood actors in a bottom-up placemaking and neighborhood ‘branding’ initiative, these two recommendations work together to strengthen neighborhood identity and vitality in ways that distinguish ‘Coney Island’ from its popular historic significance as an entertainment and recreation destination.
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Cultivating interest in environmental science creates meaningful entry points for youth and residents to engage with sustainability and climate resilience. Community gardens and green spaces can serve as living classrooms, offering hands-on learning in areas such as urban agriculture, composting, and ecosystem stewardship. These experiences make environmental education accessible, relevant, and grounded in place.
Partnerships with educators, cultural institutions, and environmental practitioners can further expand programming through workshops, field-based learning, and interactive events. By connecting environmental science to everyday life—food systems, health, and community well-being—this approach encourages sustained curiosity and engagement. Over time, it also builds a foundation for future careers in green industries, positioning residents to take part in and lead the transition toward a more sustainable and resilient Coney Island.
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Expanding access to academic and career support is critical to ensuring long-term opportunity for Coney Island residents. This includes creating pathways that connect education to real-world experience through tutoring, mentorship, and skill-building programs. By partnering with schools, local organizations, and community leaders, these efforts can help students and young adults navigate academic challenges while preparing for future careers.
Workforce-aligned programming—such as internships, apprenticeships, and paid training opportunities—can bridge the gap between learning and employment. Integrating hands-on experiences tied to local initiatives, including garden management, event coordination, and community outreach, allows participants to build practical skills while contributing to neighborhood development. These opportunities not only strengthen resumes but also foster confidence and long-term career readiness.
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Local entrepreneurs contribute not only to economic activity but also to the cultural identity and everyday vibrancy of the neighborhood. By aligning development initiatives with the needs of small businesses, this approach ensures that growth benefits those already invested in the community.
Targeted programs can provide small business owners with access to resources such as microgrants, technical assistance, and affordable space. Opportunities tied to local initiatives—such as garden markets, pop-up events, and community programming—can create new revenue streams while increasing visibility. These efforts help reduce barriers to entry and support business sustainability, particularly for emerging and historically underrepresented entrepreneurs.
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Creating a coordinated network of internships and jobs is essential to connecting residents—especially youth and young adults—to meaningful, long-term opportunities. By aligning local initiatives with workforce development, this approach builds clear pathways from education and training into paid employment. A structured network ensures that opportunities are not isolated, but part of a broader system that supports growth, mobility, and retention within the Coney Island community.
Partnerships with community organizations, local businesses, and public programs can expand access to internships, apprenticeships, and entry-level positions across sectors such as environmental stewardship, food systems, event programming, and neighborhood services. Integrating hands-on roles within community garden initiatives—such as maintenance, coordination, and outreach—provides immediate opportunities while building transferable skills in leadership, communication, and project management.